HRH Princess Basmah bint Saud bin Abdulaziz al Saud visits Dubai & Abu Dhabi

On 25th April 2017, HRH Princess Basmah bint Saud bin Abdulaziz al Saud travelled to Dubai to speak at the Arabian Hotel Investment Conference and the Sea of Culture Conference. Her Royal Highness also attended meetings and met with many prominent, influential individuals to discuss today’s major issues and HRH’s message of peace, embodied in the Fourth Way Law.


Her Royal Highness speaks at the Arabian Hotel Investment Conference

The Arabian Hotel Investment Conference was held at Madinat Jumeirah in Dubai from April 25th to 27th and was attended by numerous prominent individuals from the industry. Her Royal Highness was identified by the organisers as a leading catalyst of change. Therefore, Her Royal Highness delivered a speech on how she feels education and the hospitality sector can act as catalysts of change within Saudi Arabia and the steps she is taking personally to bring change. Her Royal Highness emphasised the importance of:

Education and increasing the scope of laws in the GCC concerning development for tourism and hospitality. This is a way of creating stability and opportunity in underprivileged and underserved areas – but this will require developing laws to protect investments, to protect the labour force. The legal structure in the GCC is not there yet.


Her Royal Highness further highlighted that a big problem at the present time is that:

Faith in our fellow person is at very low levels. It is currently fashionable to talk about fake news, and reject narratives based on the comfort of opinion and not the discomfort of thought. We no longer engage, think, consider, or evaluate very much.



The solution starts with the individual, every one of us. Keep your mind open and engage with others based on fact, reason and faith. This doesn’t mean believe everything you’re told, but it does mean give what you see and hear a chance.


Her Royal Highness therefore urged the audience to:

Keep the faith. Engage, think, consider, and evaluate.


During the conference, global hospitality research trends were also unveiled, which are impacting the Middle East. New data was presented from companies including PwC, STR, GRMC Advisory Consulting and Berwin Leighton Paisner LLP.

Her Royal Highness also attended an exclusive dinner party during the event, which was also attended by a select few prominent individuals from the industry. The dinner was part of the Experience By Reif Othman. Chef Reif placed Zuma in The World’s 50 Best Restaurants four years in a row and is often mentioned when people talk about Michelin coming to Dubai. His venue is a unique blend of private apartment, theatre, open kitchen, and boutique restaurant for twelve people only.

KEYNOTE: Global CEO series- Catalysts OF Change Chris Nassetta, President and CEO, Hilton In conversation with Jonathan Worsley, Chairman, Bench Events; Board Director, STR

Global CEO Series – Catalysts of Change Stephen P. Joyce, President & CEO, Choice Hotels International, Inc In conversation with Jonathan Worsley, Chairman, Bench Events; Board Director, STR

COFFEE AND KEYNOTE ‘The Next Disruption to the hotel industry; This time Silicon Valley is coming for you!’ James Whittaker, Distinguished Technical Evangelist for Microsoft

Global CEO Series: Catalysts of Change Pierre-Frédéric Roulot, CEO, Groupe du Louvre Moderator: Richard Dean, Presenter – The Business Breakfast, Dubai Eye; Managing Director, Pallavi Dean Interiors


PRESENTATION OF THE AHIC 2017 AWARDS By His Highness Sheikh Ahmed bin Saeed Al Maktoum Chairman of Dubai Airports; President of Dubai for Civil Aviation Authority; Chairman and CEO of Emirates Airline and Group


AHIC 2017 Industry Pioneer Award Awarded to: H.E Sheikh Mubarak Al-Abdullah Al-Mubarak Al-Sabah, Founder and Non-Executive Chairman of Action Hotels With a visionary approach, he has spearheaded the economy and mid-market hotels in the region, and broken new ground internationally with Action Hotels, making it the only Kuwaiti company and only hospitality company within the region to be listed on the London Stock Exchange.


AHIC 2017 Leadership Award Awarded to: Ghaith Al-Ghaith, Chief Executive Officer of flydubai The 2017 AHIC Advisory Board chose to acknowledge and thank Mr. Al-Ghaith for his role in flydubai’s success. flydubai has paved the way to the growth of the budget and midmarket traveller, which in turn has opened this segment to hotel investors and operators.





Her Royal Highness speaks at the Sea of Culture Conference


On May 2nd, Her Royal Highness Princess Basmah Bint Saud bin Abdulaziz Al Saud delivered a speech at the Sea of Culture conference. At the event, Her Royal Highness discussed the Fourth Way Law, a global constitution which aims to fight the causes of poverty, the roots of tension and division, and to address global public laws. It is designed to evolve and keep up with modern developments. Incorporating legislation on social communication, through which it will be effective across the globe. The Fourth Way Law facilitates the way towards human development, taking a leading role in the movement for change and creating the appropriate conditions to improve opportunities and distribute them fairly, which will enable us to come out of the crisis that has shaken the world since the beginning of the twenty first century.

The Sea of Culture conference took place in Dubai from the 26th April to 2nd of May to celebrate the rich culture of the Middle East. Leading specialists, professors and experts in the cultural field attended the event to highlight the Middle eastern achievements and ideas; poetry, media and literature to name a few of the areas that were focused on during the event.

Her Royal Highness’ Fourth Way Law was the highlight of the event amongst the attendees and organisers a like, who were honoured by her presence.

The book of the Fourth Way Law was officially documented by the Ministry of Culture at the Riyadh International Book Fair under no. 342088 and the King Fahd National Library in 2016 under no. 4833/1437. The book was also signed at the Bahrain International Book Fair on April 2nd 2016 and the 26th Abu Dhabi International Book Fair on April 30th 2016.

The thesis for the Fourth Way Law was published on January 1st, 2013 on HRH Princess Basmah Bint Saud bin Abdulaziz Al Saud’s websites. It was registered at the European Union in 2014 after being discussed at the European Parliament in 2012, under no. 012796983. The Fourth Way Law was also registered at the Congress Library in 2015 under ref. TXU-1-972-991. Her Royal Highness Princess Basmah Bint Saud bin Abdulaziz Al Saud enjoys full intellectual rights for these works.