A Personal Mission Statement
As I was growing up, I was the kind of child, who questioned everything and everyone around her. For years I sought to unlock what I saw as the mysteries of life but hard as I tried those secrets remained tight lipped.
When I became a mother some things, like my responsibilities, became clear but I still had no answers to the many pressing questions that still haunted me. Essentially, I felt I wanted to make a difference but I didn’t know how and where to start.
As I reached the golden age of 40 it was as if I had woken from a long sleep. Everything became crystal clear. I knew what I had to do. I had to embark on a journey of reform, first in my personal life and then in my public life.
The first step was to leave an unhappy marriage and take full responsibility for my five children. Once I experienced reform in my private life, I wanted to see it everywhere. I especially wanted to see it in my country, Saudi Arabia, whose problems I was no longer afraid to highlight.
But my country was only a starting point and increasingly I felt the need to promote respect and freedoms within all societies and between genders.
My message is global. I have taken upon myself this responsibility and I invite you to join me on this momentous journey. My mission is to promote peace, prosperity and dignity, not war. We live in an age of cynicism where no one feels they can make a difference. It’s time we all stood up to our responsibilities, pooled our efforts together and pushed for a better, more equitable world.
This quest needs to be undertaken with wisdom and with a faith that we can make a difference. For the sake of our future generations, we must fear no one but God in our effort to bring prosperity, transparency, respect, equality and freedom.
Princess Basmah Bint Saud Bin Abdulaziz is the granddaughter of King Abdulaziz (1876-1953) reigned 1932 – 1953 founder of the modern Saudi state and the 115th daughter of his son King Saud (1902–1969); reigned 1953–1964. The state of Saudi Arabia was established in 1932 after Princess Basmah’s father and grandfather succeeded in uniting the disparate and warring tribes that populated the deserts of Arabia.
King Saud was instrumental in bringing Saudi Arabia to the modern age. He built up the infrastructure of the country inaugurating the first roads, airports, schools and universities. In 1962 he succeeded in abolishing slavery which was still rife in the kingdom and worked hard to draft a Constitution. However before he could do that he was overthrown by his brother Prince Faisal, later King Faisal (reigned 1964-1975). History was rewritten and all achievements previously attributed to King Saud were transferred to King Faisal.
King Saud was portrayed as a wasteful King who mismanaged his country’s finances and all mention of him in The Official History of Saudi Arabia was crossed out. His daughter Princess Basmah has taken over the mantle of reform from her father and is a tireless advocate of peaceful but essential reform in the Kingdom and elsewhere.
- The Princess was born in Riyadh on 01.03.1964. Around that time her father, King Saud, was overthrown by his brother Prince Faisal. That same year she and her Syrian-born mother left Saudi Arabia and settled in Beirut where the young Princess attended a Catholic nuns’ school until 8th grade.
- Civil war breaks out in Lebanon. Princess Basmah and her mother leave for the UK where she passes her O' and A' Levels at the Oxford International College.
- Princess Basmah studies one year of Sociology at Richmond College and two years at the American college of Leysin in Switzerland.
- Princess Basmah moves to Syria with her mother Jamila Merhi. Studies medicine, Psychology and English literature at the Beirut Arab University.
- Marries and has 5 children
- Divorces and embarks on her business ventures and journalism career. She writes for Al-Medina Weekly Newspaper, Al-Hayat, Al-Ahram, Nisf al-Dunya and Sayidaty English magazine.
- Establishes Inseed company with four brands, 3 in catering and one in media:
- Craze Abstract Art Cafe: café and gallery
- Kaa’kati: Authentic Lebanese sandwich bar
- Fish Me: Fast food fish chain
- Global Media Ecco: media
- Princess Basmah moves to London, continues with her writing and media appearances.
- She starts developing a project very close to her heart, The Lanterns United Global, a global network of people and organisations working towards a more egalitarian world.
- Princess Basmah opens her media office Ecco in west London and is currently working on expanding her company, Inseed into the UK market. She is also working on establishing her career as a speaker and independent television producer as well as preparing to launch an online newspaper.